دیجیتال مارکتینگ B2B: راهنمای جامع بازاریابی دیجیتال Dekker

عنوان دوره : Udemy – Digital Marketing B2B: Dekker’s Ultimate Digital Marketing

سطح : متوسط

زمان کل دوره : 50.32 ساعت

تعداد فایل های تصویری : 533

سال آموزش : 2023

فایل تمرینی : دارد

مربی دوره : Dekker Fraser, MBA و Jyra Galosmo

نرم افزار : –

زیرنویس انگلیسی : دارد

Udemy – Digital Marketing B2B: Dekker’s Ultimate Digital Marketing

What you’ll learn
Digital Marketing
B2B Digital Marketing
B2B Marketing
Social Media Marketing
Lead Generation
Customer Acquisition
Account Based Marketing
B2B Copywriting
B2B Content Creation
B2B Conversion Rate Optimization

Description
ATTENTION B2B DIGITAL MARKETING COURSE UDEMY STUDENTS: Learn the strategies and nitty-gritty tactical details of acquiring business customers cheaply and quickly through digital marketing and modern social media marketing. Get digital training from a former VP of Marketing of a Google accelerator startup who taught a college-level digital marketing course.

Your instructor was also a Global Marketing Manager at Sony PlayStation, VP of Marketing for a Google accelerator startup, the head of marketing for a Series-A startup, and a Product Marketing Manager for a Google-backed Series-D startup in Silicon Valley. He has an MBA from Philip Kotler’s Kellogg School of Management, the #1 marketing school in the USA, where he studied both digital marketing and B2B marketing.

This is the ultimate B2B digital marketing course on Udemy. For the past 13 years I’ve worked with countless early, mid-stage, and large companies with their digital B2B digital marketing.

The primary benefit of this course is learning how to acquire customers cost-effectively. But in the process of teaching you demand generation, you’re also going to learn a lot about B2B digital marketing strategies and high-level, long-term planning and digital brand-building.

If you feel anything is missing, write me!

Key Udemy digital marketing course 2023 topics:

Advertising on LinkedIn, Facebook, YouTube, Google, TikTok, Snapchat, Quora, Reddit, Spotify, Twitter, Amazon & more
Demand generation & lead generation planning across various outbound and inbound channels
Basic and advanced LinkedIn digital marketing with real examples of campaigns I ran
(as well as other social media marketing channels including Facebook digital marketing and Twitter)
Cold email digital marketing and execution with real examples of manual and digital marketing automated campaigns
B2B copywriting using my SPF framework and marketing psychology fundamentals
Account based digital marketing (ABM) with execution details
B2B conversion rate optimization (CRO)
B2B digital marketing content creation using real examples and case studies